NEW SHELF LIFE - A Market For Indian Greek Yogurt

6 months and lots of work later, it became apparent how dead serious Epigamia was about overthrowing Nestle to get to the Number 1 spot. Which they almost did. Unlike the average yogurt or snack brand, Epigamia cared nothing for exaggeration. The communication was often straightforward, catchy and made promises it was sure it could deliver on. Epigamia eventually went on to topple Nestle's grekyo and claim the number 1 spot in certain markets. Here's some of the branding and advertising work created in partnership with the talented marketing team at Drums.