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CAUSE & EFFECT - Staying Socially Conscious
Brands taking a stance of burning social issues and causes is a regular and redundant practice. But not if there's a ready solution at hand.
A reason to keep going.
In the early days of ride-sharing, we created a property called #DoYourShare that pit cities against each other like a contest. All for a cause. That aside, there was more to cheer about. From supporting slum soccer to taking a stand against corporations capitalising Women's Day.The campaigns - #PassItForward and #DoYourShare went on get awarded at various small-time forums, while the Women's Day content featuring Sumukhi Suresh garnered healthy social media chatter for going against the grain.
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Epigamia
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