CHAPTER ZERO - Retracing the Heritage of Haywards

Haywards 5000, an iconic beer brand from SAB Miller, was faced with a unique problem. A young man by the name of Benjamin Hayward from Birmingham wrote to them seeking an internship. The catch? He was the great-grandson of Eric Hayward, the founder and name behind Haywards.

Striking while hot.

No sooner was his internship confirmed, we were on a clock. A plan was charted out to take Ben Haywards around the country and retrace the steps his ancestors took to build the company. Even better, we had a documentary crew follow him while he was at it.

The documentary was hosted on TVF Play, a leading content platform, and supported with real-time updates from Ben as he took over the Haywards social channels.

Fastrack TV campaign: Video_Widget

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