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CONTENT IS KING - A Republic Day Special from Ola
Brands with a social media presence live in the constant pursuit of relevance. Here is a case of successful topical marketing with a socially relevant spine.
Going beyond a video.
The film garnered over 2 million views in less than 48 hours of going live on the Ola social media channels. Our job didn't stop there. We designed a stream of educational content around breaking the language barriers of India. A mini ad campaign if you will, #SpeakIndian was our way of using Ola, the ride-hailing app, to string together the country's diverse languages on the occasion of its 69th Republic Day.
Fastrack TV campaign: Video_Widget
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