FROM SCRATCH - Repositioning Fastrack

Fastrack is a brand that needs no introduction. The accessories brand from Titan was facing an identity crisis. The marketing felt disengaged from its core audience - the youth.

Answering the Challenge

It took over 6 months of research, concept testing and pre-production to roll out what we eventually called 'Shut The Fake Up'. The film was aired on TV, and supported by event associations, social media engagements, and in-store marketing.

Fastrack TV campaign: Video_Widget

It's not every day that a creative task of this size is executed. This film was a result of multiple rounds of refining concept creatives with test audiences, developing a scratch film, and working closely with the director - all to create work unlike anything seen before in advertising.

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